About Hynes Communications
Meet Kelly
Kelly Hynes McDermott, Founder and Director of Hynes Communications, has dedicated her career to helping organizations thrive through strategic marketing and public relations.
With over fifteen years of experience, Kelly began her journey in public relations for renowned retailers Neiman Marcus and Bloomingdale's in Boston, where she honed her skills in brand building, media relations, and impactful marketing programs. This early experience instilled in her a deep belief that the most successful brands are those driven by purpose. After raising her three children, Kelly transitioned into the world of image consulting, building a successful business styling models for national advertising campaigns and leading image seminars for professionals and executives at Fortune 500 companies throughout New England, including global brands like American Express, AT&T, and TJX Companies.
Missing her marketing and PR roots, Kelly founded Hynes Communications, where she now focuses her expertise on empowering nonprofit and for-profit organizations striving to create positive change. Her passion for giving back is evident in her extensive volunteer work and board memberships, including Communities for People, Big Sister Association of Greater Boston, Big Brothers Big Sisters of Eastern Massachusetts, and Bay State Networking Group. In addition, she formerly served as a Corporator of Needham Bank.
In 2021, Kelly was awarded the Big Sister of Greater Boston’s 70th Anniversary Honoree. She was recently elected to serve on the Board of Directors of Big Brothers Big Sisters of Eastern Massachusetts.
Kelly embraces new challenges and adventures while enjoying an active lifestyle, including tennis, golf, fitness, and reading. She cherishes time spent with family on Cape Cod and resides in Medfield with her husband.
“I believe that the most beloved brands are the ones that are purpose driven and make an impact.”
The Legacy
Communications and Purpose Run in the Family
The name Hynes Communications carries a legacy I’m deeply proud to stand behind.
Growing up, I learned firsthand that clear communication and public service can transform a community. My grandfather, John B. Hynes, served as Mayor of Boston for a decade, (1949-1959), guiding the city into a new era with visionary projects like the Prudential Center—always anchored by unwavering humility, a strong moral compass, and a genuine care for people.
That dedication to truth and connection was carried forward by my father, Jack Hynes, known fondly as the "dean" of Boston broadcasting. Over four decades behind the anchor desk at WCVB-TV and WLVI-TV, he earned the public's trust as a voice of reason, an objective storyteller, and a journalist’s journalist.
When you work with Kelly Hynes McDermott, you get that same DNA: a steadfast commitment to integrity, clear and compelling storytelling, and a deep-seated belief that good communication should leave things better than you found them. For me, public relations and marketing aren't just business strategies—they’re a way to help purpose-driven organizations make a real, lasting impact.
